![]() ![]() They probably decided that the first logo was better and more efficient since they went back to the very first design and made a few changes. In 1996, the logo was redesigned once more. It seems as if it was an experimental modification of the previous logo, which didn’t quite satisfy their expectations, which leads us to the year 1996. Out of all the logo’s they’ll have, you’ll notice that this one was the most different. This design brought some new elements and details were added, which were probably meant to emphasise the logo some more. ![]() There were some other additions such as white squared which rounded the one and three in the Domino. What you can also notice is that the writing has the capitalised letters. The rounded corners were eliminated, and the shape was squared. The colours were a bit brighter and darker. It was flipped on the side, so the name of the company was vertical. The logo was slightly redesigned, but the change was noticeable. Trends change, business’s success changes, and therefore, the need for innovation and adaptation arises. You may also like: Top 10 Tips for Starting a Design Company The combination of a domino with the representation of three original stores with a domino that carries the company’s name wrapped up in a square that symbolises a pizza box makes a well-rounded, meaningful, and functional design. The eye-catching colours were also very adequate for the ’60s. The two colours create a balance and evoke just the right emotion in the customers. While red is an energetic colour that stands out in any combination and evokes urgency, blue conveys strength and dependability. This assumption is supported by the idea of adding a new dot to the Domino, which will represent the Domino’s restaurant just as the stars on the American flag represent its countries. The colour combination can also be tied to the colours of the American flag. The colour scheme can seem like it was chosen because of the contrast, which ensures that the logo is noticed by people who are passing by. The font quite resembles Futura Condensed ExtraBold and is easy to read and plays well with the overall design. When it comes to the form, the slightly rounded shape of the dominos gives this logo design a modern look. You can see I wasn’t thinking of a national chain back then.” “I decided we’d put three dots on the Domino because we had three stores, and every time we added one, we’d add a dot. ![]() In 2003, Tom explained the three dots idea to CNN, However, the business spread quickly which made this plan unachievable.Ĭonsidering that 200 stores were opened in the next 12 years, it is understandable why he gave up on this idea. Tom planned to add a new dot each time when a new restaurant opens. Domino meaning how to#You may also like: How to Improve UX Design Through A/B Testing While the choice of this name seems random, it is a very strategic and intelligent option.ĭomino’s sounds similar to the previous name DomiNick’s which helped him to stay recognisable among his customers at the time.Īdditionally, this name also allowed him to work on spreading brand awareness which leads us straight to the logo design. ![]() In 1965, the name was changed from DomiNick’s to Domino’s Pizza, and this is where it all started. The idea of naming the restaurant Domino’s came from an employee, a pizza delivery guy. The problem arose when Tom wanted to establish the brand by sharing the same branding across all three pizzerias, but the initial owner didn’t allow him to use DomiNick’s name. Not surprisingly, the restaurant was called DomiNick’s.īy 1965, Tom purchased two more restaurants. It was chosen strategically.īefore the two brothers took over the small pizza restaurant from where it all started, that place was owned by Dominick DiVarti. The name certainly has nothing to do with pizza. The name that inspired the Domino’s logo. Since the logo is correlated to the franchise’s name that is Domino’s, what should be clarified is how the name came into existence. This is probably the first question that comes to your mind. ![]()
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